Tuesday, January 21, 2020
DNA is the single most important molecule found within cells. It is a stable polynucleotide, which contains coded information for inherited characteristics. It is contained in chromosomes in the nucleus of an eukaryot cell. The essential features of the Watson-Crick model are summarised below. 1. The two helical polynucleotide chains are coiled around a common axis. The two chains have opposite polarity i.e. they are antiparrallel. 2. The regular repeating sugar phosphate backbone of each strand lies on the outside of the helix. The purine and pyrimidine bases project inwards at 900 to the axis of the helix. 3.Ã Ã Ã Ã Ã The two strands are held together by hydrogen bonding between pairs of bases such that guanine always pairs with cytosine and adenine always pairs with thymine; this is called complementary base pairing 3. The diameter of the helix is 2.0 nm and adjacent bases are separated by 0.34 nm and inclined at 360 relative to each other. This means that each complete turn of the double helix contains about 10 base pairs. 4. The amount of guanine is usually equal to that of cytosine. The monomers of RNA and DNA are called nucleotides. Each nucleotide has three parts: A Five Carbon or Pentose Sugar The sugar will be one of two very similar pentose rings. Ribonucleic acids contain the sugar ribose. Deoxyribonucleic acids contain the sugar deoxyribose. The only difference between these two sugars is that deoxyribose contains one oxygen atom less than ribose. Pentose sugars are essential because they are involved in linking different nucleotides together by condensation reactions. The Nitrogen-Containing Bases There are two types of bases found in nucleic acids. The purine bases have two nitrogen containing rings, while the pyrimidines have only one. In DNA the purines are adenine (A) and guanine (G) and the pyrimidines are cytosine (C) and thymine (T). In RNA the purine bases are the same as in DNA, but the pyrimidines are cytosine and uracil (U). These rings have the chemical property of being bases because of the nitrogen atoms they contain. Adenine always forms 2 hydrogen bonds with thymine. Cytosine always forms 3 hydrogen bonds with guanine. Nucleic Acids :: essays research papers DNA is the single most important molecule found within cells. It is a stable polynucleotide, which contains coded information for inherited characteristics. It is contained in chromosomes in the nucleus of an eukaryot cell. The essential features of the Watson-Crick model are summarised below. 1. The two helical polynucleotide chains are coiled around a common axis. The two chains have opposite polarity i.e. they are antiparrallel. 2. The regular repeating sugar phosphate backbone of each strand lies on the outside of the helix. The purine and pyrimidine bases project inwards at 900 to the axis of the helix. 3.Ã Ã Ã Ã Ã The two strands are held together by hydrogen bonding between pairs of bases such that guanine always pairs with cytosine and adenine always pairs with thymine; this is called complementary base pairing 3. The diameter of the helix is 2.0 nm and adjacent bases are separated by 0.34 nm and inclined at 360 relative to each other. This means that each complete turn of the double helix contains about 10 base pairs. 4. The amount of guanine is usually equal to that of cytosine. The monomers of RNA and DNA are called nucleotides. Each nucleotide has three parts: A Five Carbon or Pentose Sugar The sugar will be one of two very similar pentose rings. Ribonucleic acids contain the sugar ribose. Deoxyribonucleic acids contain the sugar deoxyribose. The only difference between these two sugars is that deoxyribose contains one oxygen atom less than ribose. Pentose sugars are essential because they are involved in linking different nucleotides together by condensation reactions. The Nitrogen-Containing Bases There are two types of bases found in nucleic acids. The purine bases have two nitrogen containing rings, while the pyrimidines have only one. In DNA the purines are adenine (A) and guanine (G) and the pyrimidines are cytosine (C) and thymine (T). In RNA the purine bases are the same as in DNA, but the pyrimidines are cytosine and uracil (U). These rings have the chemical property of being bases because of the nitrogen atoms they contain. Adenine always forms 2 hydrogen bonds with thymine. Cytosine always forms 3 hydrogen bonds with guanine.
Monday, January 13, 2020
Office work must always be done with good accuracy to ensure quality of the work output. In this case, machines have been of great help to offices in doing much more work at great speed. Every day, different types of machines are used in an office to help workers in their specific tasks. A basic definition of a machine is that it is an instrument to aide in performing a particular task; from the small calculator to the computers, these are all considered machines. Office equipment are consist of different types of machines that aide the workers in doing their job. These machines have different types of classification according to their functions. There are machines that are used for communication, recording, duplicating, etc. Each type of machine does different jobs in order to make the task much easier and for the workers to be able to finish it within a small period of time. Machines such as computers are also needed for keeping records of transactions for future use or basis. Saving files in a computer nowadays are more convenient and a lot easier than putting them in folders and boxes. Today, computers are the most common machine seen within an office. This is because computers can do many functions at once. Machines are believed to function better than a human worker. This is why offices often choose to obtain more machines than to hire more workers. This lessens the employment in some offices. It is true that machines have a great benefit in doing work within an office. But a machine is a mere aide or a tool for the completion of task. Human intervention is still needed in order for these machines to function well. II. Body. Workers need equipment for doing their daily job in the office. These equipment serve as tools in doing their tasks. These are commonly seen on a workers desk, drawers and cabinets. Basic equipment would be; pen, paper, scissors, pins, clips, staplers, and the like. Other equipment in the office are used in presenting, analyzing, storing, receiving/sending, recording, and duplicating and even accounting of data. These are the equipment that have more complex functions than the basic equipment. The computer is a machine that does all of these functions. It is the most convenient type of machine in an office. But although it has the most capabilities, other machines are still deemed to be useful in most situations. For example, you can send e-mails through a computer. This is a type of communication. In some cases, you can also make an outgoing or receive and incoming call with a computer. But since the majority of offices use the land-line or the telephone, it would be convenient to use the latter than that of the former. Another example, printing files are possible with a computer. But to duplicate these files, a photocopier is much faster and an ink-saver in duplicating documents. The office is consists of these various types of equipment. With different functions, they tend to work best with proper handling by an operator/worker. Machines were made by humans in order to help them in their task, not to replace human workers in an office. These machines, like the basic equipment, are just tools that are to be used by people to hasten their work and to improve its quality and quantity. III. Conclusion Office Equipment are aide in maximizing the quality and quantity of an output. And it works best when it is in a good condition. These equipment are still dependable to human for repairs and preservation. Office equipment and machines are useless without human interventions. They would simply be tools if there are no operators controlling/using it. Although it is easier to control a machine than that of a human worker, we should also consider that this is because man is the most complex machine. Man is capable of more things that a computer is able to do. This led to creation of machines which would help in accomplishing tasks or goals.
Sunday, January 5, 2020
For generations, the foundation of societies have ultimately stayed the same, with only ideas changing. To this day the voice of many remains unheard and unspoken as people are expected to conform to the standards of society. The idea of Ã¢â¬Å"Group ThinkÃ¢â¬ requires an exact mold for the members to shape to, but in reality Developed in 1972 by Irving Janis, Ã¢â¬Å"Group ThinkÃ¢â¬ , a psychological phenomenon, affects the choices of thousands of people unknowingly and deleteriously. The fallout of a group and its tragic aftermath due to the effects of Ã¢â¬Å"Group ThinkÃ¢â¬ is shown in The Crucible, a play written by Arthur Miller in which chaos has risen across Salem, Massachusetts with the appearance of witch trials. Tangled up in the trials, the characters are forced to undertake actions against their own will power. Key driving symptoms of Groupthink contributing to the Salem witch trial include, but are not limited to pressure, an in illusion morality and self-censorsh ip. Throughout life, there always come a time where an individual is nudged out of their own confines in order to satisfy the yearnings of egotistic others. In a word, such acts can be identified as pressure. By the books, pressure is defined as a constraining or compelling force placed on others. While it applies true, it is simply a burden placed on ones back. In The Crucible similar actions are demonstrated evidently as the characters resort to every frontier to make ends meet, at least for their own sake. From the start,Show MoreRelatedThe Crucible By Arthur Miller1088 Words Ã |Ã 5 PagesBridget Bishop with the Devil!Ã¢â¬ (Miller 45). In Arthur MillerÃ¢â¬â¢s The Crucible, residents of Salem habitually Ã¢â¬Ëcry witchÃ¢â¬â¢, driven by dismay, suspicion, and retribution. Under a strict theocracy, where the courtÃ¢â¬â¢s ruling and religious beliefs are exclusively bound to one another, death is practically inevitable for those branded as witches, their names perpetually tar nished. From atop his high horse, one may look upon The Crucible and harshly judge the irrational actions of SalemÃ¢â¬â¢s community; howeverRead MoreThe Crucible By Arthur Miller1470 Words Ã |Ã 6 PagesBridget Bishop with the Devil!Ã¢â¬ (Miller 45). In Arthur MillerÃ¢â¬â¢s The Crucible, residents of Salem habitually Ã¢â¬Ëcry witchÃ¢â¬â¢, driven by dismay, suspicion, and retribution. Under a strict theocracy, where the courtÃ¢â¬â¢s ruling and religious beliefs are exclusively bound to one another, death is practically inevitable for those branded as witches, their names perpetually tarnished. From atop his high horse, one may look upon The Crucible and harshly judge the irrational actions of SalemÃ¢â¬â¢s community; however
Saturday, December 28, 2019
There are a many similarities between military and business planning. The definitions of military and business planning are similar and/or have the same core processes--although they may be called something different. The Army defines planning Ã¢â¬Å"as a continuous process in preparation for future assigned or assumed tasks.Ã¢â¬ Further, Ã¢â¬Å"[planning] involves a detailed and systematic examination of all aspects of contemplated operations.Ã¢â¬ An additional business definition of planning includes, Ã¢â¬Å"defining the ends to be achieved and determining appropriate means to achieve the defined ends.Ã¢â¬ Another business definition states, Ã¢â¬Å"defining organizational goals and proposing ways to reach them.Ã¢â¬ Although, if you take the definitions apart youÃ¢â¬ ¦show more contentÃ¢â¬ ¦General George Washington said war must be carried on by, Ã¢â¬Å"Men of Character actuated by Principles of Honor.Ã¢â¬ Further, but with continued attention on ethi cal considerations and the vision of the leader, the second element of leadership (planning for either business or military) is professional skills. Professional skills include conceptual, competency, and communications. The conceptual skill involves the ability to develop processes or ideas and make decisions. Many believe that creativity, generation of novel ideas, is the first step in the innovation process. In addition to creativity there must be some semi-scientific decision making process. A part of the decision making process should be forecasting. Ã¢â¬Å"Forecasting involves projecting or estimating future events or conditions in an organizationÃ¢â¬â¢s environment...primarily external factors beyond the organizationÃ¢â¬â¢s control.Ã¢â¬ Further, much of the decision making process includes intuition. Intuition skills are those quick and ready insights which come from being prepared, from study, and from concentration on critical issues.Ã¢â¬ Therefore, t his conceptual skill is one of the significant differences in the purpose of the military training program, not only for the top leadership, but training at all levels of the military. The second professional skill, competency, based on WebsterÃ¢â¬â¢s NewShow MoreRelatedMarketing and Internet Service Industry Essay example10345 Words Ã |Ã 42 Pagesa whole lot more difficult to accomplish without the help of many important persons. First of all, my dissertation supervisor, Shannon-Little, Paul A, has provided valuable guidance and direction along my research and writing path. I would like to express my sincere appreciation and thanks to him for his support, patience and encouragement. Also, special thanks go out to Mario Ding and Janie LIU, who has been there at important times to bounce around ideas to give me a large number of suggestionsRead MoreBritish Airways Report6804 Words Ã |Ã 28 PagesPROBLEMS FACED BY BA 3 2. CURRENT STRATEGIC POSITION OF BRITSH AIRWAYS 3 2.1 BRITISH MERGER AND ALLIANCES 4 3. EXTERNAL ENVIRONMENTAL FACTORS 5 3.1 PESTEL ANALYSIS 5 3.2 FIVE FORCES ANALYSIS 11 3.3 LAYERS OF THE BUSINESS ENVIRONMENT 14 3.4 COMPETITORS ANALYSIS 15 3.5 STAKEHOLDER ANALYSIS 17 3.5.1 STAKEHOLDERS MAPPING: The Power/Interest Matrix 18 4. INTERNAL ANALYSIS 22 4.1 RESOURCES-BASED VIEW 22 4.2 VALUE CHAIN ANALYSIS 24 4.3 THE LIFE-CYCLE MODEL 28 5. CONCLUSIONRead MoreStrategy Safari by Mintzberg71628 Words Ã |Ã 287 PagesSTRATEGY SAFARI A GUIDED TOURTHROUGH THE WILDS OF STRATEGIC MANAGEMENT HENRY MINTZBERG BRUCE AHLSTRAND JOSEPH LAMPEL T H E FREE PRESS NEW YORK aJaiz. u.frmiu/i Ã «...* Ã¢â¬Å¾.;iÃ¢â¬ ¢Ã¢â¬ ¢/ . Ã¢â¬ ¢ . . Ã¢â¬ ¢.Ã »Ã¢â¬ ¢.. . .. Ã¢â¬ ¢..Ã¢â¬ ¢Ã¢â¬ ¢Ã¢â¬ ¢.-.Ã¢â¬ ¢Ã¢â¬ ¢a/itiktSii^i THE FREE PRESS A Division of Simon Schuster Inc. 1230 Avenue of the Americas New York, NY 10020 Copyright Ã © 1998 by Henry Mintzberg, Ltd., Bruce Ahlstrand, and Joseph Lampel All rights reserved, including the right of reproduction in whole or in part in any form. THERead MoreInternational Marketing Strategies of Hyundai in India23604 Words Ã |Ã 95 PagesÃ¢â¬Å"International marketing strategies of Hyundai in IndiaÃ¢â¬ [pic] Sindhu Sharma Bharti MA DISSERTATION 2008 2 | P a g e ABSTRACT The automotive industry has been an industry of rapid growth. It has been successful in providing the best styles, comfort, and powerful enginesRead MoreSample Letter Btec Level 4 Hnc Business10004 Words Ã |Ã 41 PagesCourse Name: Edexcel BTEC Level 4 HNC Business Tutor Name: Mark Connelly Assignment Name: Unit 4 Marketing PLEASE NOTE: YOU SHOULD INCLUDE THIS INFORMATION with EVERY ASSIGNMENT. 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Acknowledgements Our thanks go to Janice Nunn for all the effort that she put in to the preparation of the manuscript. Strategic Marketing Management Planning, implementation and control Third edition Richard M.S. Wilson Emeritus Professor of Business Administration The Business School Loughborough University and Colin Gilligan Professor of Marketing Sheffield Hallam University and Visiting Professor, Northumbria University AMSTERDAM Ã¢â¬ ¢ BOSTON Ã¢â¬ ¢ HEIDELBERGRead MoreContemporary Issues in Management Accounting211377 Words Ã |Ã 846 Pagesways of improving it. Although always appealing to his economic understandings, he has been open to a wide variety of other ideas, recognizing their intellectual strengths and capabilities rather than making artificial distinctions between what is acceptable and what is not. He also has contributed widely to the accounting literature, taking forward the British tradition of economic theorizing in financial accounting as well as being a constant source of creative thinking in the management accountingRead MoreStrategic Human Resource Management View.Pdf Uploaded Successfully133347 Words Ã |Ã 534 Pages...................................... 178 Strategy Formulation ..............................................202 IMPORTANCE OF HUMAN RESOURCES TO STRATEGY ............................................................ 203 THEORETICAL FOUNDATIONS................ ................ 206 INTERNATIONAL STRATEGY .................................. 219 HUMAN RESOURCE CONTRIBUTIONS TO STRATEGY ............................................................ 232 STRATEGY-DRIVEN ROLE BEHAVIORS AND PRACTICES ......Read MoreHistory of Management Thought Revision17812 Words Ã |Ã 72 Pagesaccurate account of him and his ideas. This chapter intends to portray Taylor with his faults as well as his virtues. Though sometimes inconsistent in what he said and what he practiced, there is little doubt that his contributions for his era were substantial. A. Taylor s Early Years 1. His family background provided no indication of what his career would be like. His father had money and property and his mother s family history was deeply rooted in colonial times. Taylor had the advantage
Thursday, December 19, 2019
As discussed in our earlier lectures, it is the task of the teacher to set the environment for learning. It includes the way in which we set up the classroom, the way we ask questions and our ability to find the teachable moment. We also need to take account of the cultural diversity that exists in our classrooms, how we provide activities to encourage children to see different points of view and how we provide positive role models from different cultural backgrounds. I believe that teachers are the heart and soul of the educational system. Teachers teach as much by example as they do by methodology. Our role in delivering curricula, facilitating learning, and more importantly, in guiding developing minds cannot be underestimated. Therefore, it is of utmost importance that we constantly check on the prevailing set up, mood, attitudes, standards, and tone in our classroom environment. In a positive classroom environment the students feels safe, respectful, welcoming and supportive of student learning while in contrast a negative classroom environment can feel hostile, chaotic, and out of control. Now the question is -- how can we create a positive classroom environment when we do not have control who gets to be in our classroom or when we are limited to make do with the facilities that are only available? We only get the students that our schools accept --students with different backgrounds, interests, abilities, strengths, limitations, learning styles and Ã¢â¬Å"embeddedShow MoreRelatedEarly Childhood Educators Promote Diversity, And As A Result Improve Academic Outcomes1413 Words Ã |Ã 6 Pagesto promote diversity, and as a result improve academic outcomes. Most data related to diversity in the classroom is derived from research in pre-school and Head Start programs. Although there are other avenues for early childhood education, including home-based and center-based childcare, this research will focus on pre-K and Head Start. Literature Review: Influencing Teacher Perspectives Meeting the needs of a diverse student population continues to be a problem in American classrooms. Ã¢â¬Å"While theRead MoreMulticultural Education Should Promote Cultural Consciousness, Empower Intercultural Awareness931 Words Ã |Ã 4 Pagesequally with no consideration for race, color and background, Increasing awareness of global issues. It should enhance cultural consciousness, empower intercultural awareness, teach multiple historical perspectives, promote critical thinking and prevent prejudice and discrimination. On another note, teachers should benefit from multicultural education to help students to develop positive self-image, offer equal educational access and opportunity, encourage critical and multiple modes of thinking. TeachersRead MoreImplementation Of A Diverse Learning Environment872 Words Ã |Ã 4 PagesSolution #2 Implementation of a Diverse Learning Environment Another goal to rectify the lack of diversity within public education is to identify the informal policies that do not promote diversity. An entity of the concept is to realize the makeup of the faculty that imposes our education system in the United Stated. In 2009 data indicates that there is a considerable amount of discrepancy between populations of students verses the teaching workforce; to include administrators. Results specify thatRead MoreHow Diversity Influences Teaching Styles And Classroom Relationships1160 Words Ã |Ã 5 Pages The Influence of Diversity in the Classroom Kathy Wenzlau LDR 822-0500 Grand Canyon University October 5, 2016 How Diversity Influences Teaching Styles and Classroom Relationships TodayÃ¢â¬â¢s educational environmental landscape is a cornucopia of diverse students, with diverse backgrounds, cultural norms and values that influence their learning and relationships to teachers and other students. TodayÃ¢â¬â¢s teachers face the need to consistently focus on ways to better prepare and serve theseRead MoreReflection On Early Childhood Education1198 Words Ã |Ã 5 Pageswell. I felt that the multimedia were definitely the meat to this course. Therefore, I am broadened with information than before. As an early childhood educator, and regarding changing demographics and diversity findings, I had significant impact on my professional over my initial reaction. Diversity is challenging, however, I have learned that the influx of immigrants and refugees into the U.S. from different parts of the world is changing the country s demographics. According to Boutte, G. S. (2008)Read MoreIs Australia A Multicultural Country? Essay834 Words Ã |Ã 4 PagesAustralia is a multicultural country and welcomes people from varying nationalities into its communities each and every day. As a result, classrooms all over Australia are changing. No matter what location a teacher is contracted to, there will be some element of a variety of cultures within that environment. Diversity of cultures within individual communities will fluctuate from town to town and state to state as people re-settle and create homes for themselves and forge a new identity and senseRead MoreStudents From Racial And Cultu ral Backgrounds Standing Together1505 Words Ã |Ã 7 Pageswill see the same picture on each one. A picture of students from different racial and cultural backgrounds standing together used to represent how diverse an institution is. The international school I work for is no different, the first picture on our website is of students from different cultures walking through the front doors of the school. Sprawled among the text below the school uses the words diversity, inclusion and acceptance liberally to describe itself. The school operates on the ideaRead MoreThe Role Of Emotional Responses On Behavior And Relationships Essay1265 Words Ã |Ã 6 Pagesidentities are influenced by people and places (ACPPS051) - The connections between emotions and cultural diversity, gender, socioeconomic - How display and regulation of emotions can influence identity Examine the influence of emotional responses on behaviour and relationships (ACPPS056) - Students learn about their own emotional behaviour - Students learn about the emotional behaviour of others and the diversity of emotional display - Students will learn about the connection between their own emotionalRead MoreThe Theories Of Howard Gardner And Urie Bronfenbrenner884 Words Ã |Ã 4 Pagesteachers with a unique viewpoint into each student and allows for opportunities to teach in a way that fosters many benefits for everyone. Using GardnerÃ¢â¬â¢s theory as a basis for my teaching, allows me to plan meaningful, curriculum and create a classroom environment that encourages success for each child and their families. Following the ideals of Bronfenbrenner will allow me to see who the child is, and what his or her influences are. Knowing the traditions and culture the child comes from, will giveRead MoreClassroom Is A Balance Of Freedom And Discipline1559 Words Ã |Ã 7 Pageswindow of an Elementary classroom, ages 6-12 you will see a steady Ã¢â¬Å"humÃ¢â¬ of activity. There will be children sitting in small groups working together, some children are working alone, a small group of children will be sitting on th e floor with the teacher receiving a lesson. Older students might be helping younger students, children will be moving about the classroom, children will be working with manipulatives, and some might be absorbed in research. The elementary classroom is a very busy community
Wednesday, December 11, 2019
Question: Discuss about the STP And Brand Management In Marketing. Answer: STP in Marketing Digital marketingis one of the most applicable trends in many industries. For example, the car selling industry has flourished worldwide by making use of this trend. Segmentation, Targeting, and Positioning (STP) approach has grown to be a common method of conducting digital marketing. The STP approach in marketing focusses on the audience instead of the product. This essay attempts to explain how STP approach could be used to improve digital marketing in the car selling industry. The STP strategy is effective in identifying market niches by targeting specific customers with specific needs and wants. This is achieved by segmentation. Segmentation refers to the aspect of dividing the existing market into segments based on specific criteria like demographics, psychographics, lifestyles, beliefs, and values, geography, behavior, and benefit (Hanlon, 2017). For example, age group preference, gender preference, brand loyalty or the affordability of the car. Such information is gathered through surveys, interviews and customer data. The targeting function encompasses identification of the best segment that guarantees best customers and focusing on the section (Mindtools.com, 2017). This decision is made by considering the profitability of every segment. The preferred section should be the one that would generate the highest revenue. The target segment should also be large enough and have potential for steady growth. Lastly, the company should be able to service the market. For example, consider the potential legal, social and technological barriers. The last function is appropriate product positioning to target valuable customers. The focus should be on why the customers should prefer your products to that of the competitor. Positioning is done by identifying rare selling proposition, drawing a positioning map and creating the desired value proposition (Mindtools.com, 2017). For example, after segmenting the car models into market, sporty, family and economy models, one can identify the gap in the market based on the research of the market. In economy based markets, people would prefer buying Toyotas. Brand Management Brand management encompasses defining the brand and sustaining it to maintain customer commitment. A strong brand is preferred to that of competitors; it also gives the business a good image. Proper management keeps the following issues to account; appropriate market niche to target, proper differentiation from competitors and effective positioning. Success or failure of brand management relies on both the internal and external factors of the business. This part of the essay attempts to analyze two examples, one for successful management and the other for failed management of a brand. It also entails the impact of internal and external factors on the success or failure. An example of successful brand management shows itself in the Apple Inc. The company produces electronics like computers (MacBook), iPhones, iPods, and iPads. It uses the Apple brand to differentiate its products in the market. The reason behind the success of the brand lies on the effective branding strategies of the company. The apple brand focusses on the emotions of the customer (the company personality). The brand personality is interested in lifestyle, imagination, dreams, hopes, aspirations, etc. The removal of complexity in the brand has been helpful to both people and businesses. Additional advantages like Siri and iCloud guarantee success. However, the price of the products makes the brand to be less popular, especially with the existence of cheaper options in the market. The famous Samsung devices crisis in 2016 is a good example of failed brand management. There were many reports that Samsungs Galaxy Note 7 had overheating problems (Dua, 2016). According to Tanya Dua, Samsung became a famous brand in 2016 for the wrong reasons. The rejection of this brand by the public was also influenced by security checks on airlines, where passengers were told to switch off the devices because they were a security threat. References Dua, T. (2016). The biggest brand fails of 2016. [Blog]DIGIDAY. Available at: https://digiday.com/marketing/biggest-brand-fails-2016/ [Accessed 26 Nov. 2017]. Hanlon, A. (2017). The Segmentation, Targeting and Positioning model. [Blog]Smart Insights. Available at: https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/ [Accessed 26 Nov. 2017]. Mindtools.com. (2017).Segmentation, Targeting and Positioning Model: What Is the STP Process in Marketing?. [online] Available at: https://www.mindtools.com/pages/article/stp-model.htm [Accessed 26 Nov. 2017].
Wednesday, December 4, 2019
Should we pursue the Truth at any cost? Paper The matter of truth is a very sensitive subject. It is one that is seen differently by every single person, yet the society as a whole has managed to come to a general basis of what truth actually is. This basis is that the truth is a fact that has been verified. 1 This definition is a blunt one, but it states what the truth is clearly, which is more than can be said about the actual reality of truth. It is also said that honesty is the best policy, meaning that the truth is the best thing to tell. But is it? And, how far should we go to achieve the knowledge of truth? Should we chase after it, even if it harms others? Should we look for it when it might not want to be found? Should we really pursue the truth at any cost? It is the latter question that is being tackled all over the world. In todays modern society, the truth should be pursued at any cost because it always has a way of coming to light. The truth is sought everyday; by journalists, leaders of countries, and even ordinary people. The truth is piece of knowledge that everyone wants to own, and essentially, the truth is knowledge. When acquiring the knowledge of something, you are acquiring the truth of something. We will write a custom essay sample on Should we pursue the Truth at any cost? specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Should we pursue the Truth at any cost? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Should we pursue the Truth at any cost? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It is this that drives people towards discovering the truth. But the path to finding the truth can be a very destructive one, as seen during the atomic bombing of Hiroshima and Nagasaki. Here, the pursuit for truth cost the lives of 220,000 human beings2. However, the fact that a true scientific discovery was made in this event should not be forgotten, even if the said event was catastrophic. Scientists were able to discover the ability of the atomic bomb, and to fully comprehend what it means to destroy an area/country in a matter of seconds. But, the fact still remains that when seeking the truth, or seeking knowledge, there will not always be a comfortable path that will test the moral and ethical strength of the human population. This is something that has been seen in the path, and will continue to be seen in the future. It is an inevitable prospect because the way in which peoples view differ is so great, there will never be a path that will be agreed on by all. Another example of why we should pursue the truth at any cost is in the area of the natural sciences. Currently in Geneva, a project called the Large Hadron Collider is taking place. What this huge machine does is collide opposing particle beams3 to try and discover if there is anything smaller than a proton. The purpose of this project is to gain even more knowledge in areas such as gravity, black holes and possible extra dimensions. This project however has been met with some controversy. People have been worried that by actually performing this experiment the world would be completely absorbed in itself. But if we do not perform this experiment, the human population is missing out on the chance to see what we are really made of, and how the universe became what it is today. It can also allow us to map the future of the universe, and work out how we, as in life, can exist in such conditions. If we did not pursue this, we would be denying the society knowledge and therefore the truth that could potentially allow us to exist on other planets. However, this view only represents a proportion of society and is then another example of how the truth can differentiate between people, and how this can cause such problems when pursuing the truth.