Compare and Contrast the Strategies of War Planning and...

There are a many similarities between military and business planning. The definitions of military and business planning are similar and/or have the same core processes--although they may be called something different. The Army defines planning â€Å"as a continuous process in preparation for future assigned or assumed tasks.† Further, â€Å"[planning] involves a detailed and systematic examination of all aspects of contemplated operations.† An additional business definition of planning includes, â€Å"defining the ends to be achieved and determining appropriate means to achieve the defined ends.† Another business definition states, â€Å"defining organizational goals and proposing ways to reach them.† Although, if you take the definitions apart you†¦show more content†¦General George Washington said war must be carried on by, â€Å"Men of Character actuated by Principles of Honor.† Further, but with continued attention on ethi cal considerations and the vision of the leader, the second element of leadership (planning for either business or military) is professional skills. Professional skills include conceptual, competency, and communications. The conceptual skill involves the ability to develop processes or ideas and make decisions. Many believe that creativity, generation of novel ideas, is the first step in the innovation process. In addition to creativity there must be some semi-scientific decision making process. A part of the decision making process should be forecasting. â€Å"Forecasting involves projecting or estimating future events or conditions in an organization’s environment...primarily external factors beyond the organization’s control.† Further, much of the decision making process includes intuition. Intuition skills are those quick and ready insights which come from being prepared, from study, and from concentration on critical issues.† Therefore, t his conceptual skill is one of the significant differences in the purpose of the military training program, not only for the top leadership, but training at all levels of the military. The second professional skill, competency, based on Webster’s NewShow MoreRelatedMarketing and Internet Service Industry Essay example10345 Words   |  42 Pagesa whole lot more difficult to accomplish without the help of many important persons. First of all, my dissertation supervisor, Shannon-Little, Paul A, has provided valuable guidance and direction along my research and writing path. I would like to express my sincere appreciation and thanks to him for his support, patience and encouragement. Also, special thanks go out to Mario Ding and Janie LIU, who has been there at important times to bounce around ideas to give me a large number of suggestionsRead MoreBritish Airways Report6804 Words   |  28 PagesPROBLEMS FACED BY BA 3 2. CURRENT STRATEGIC POSITION OF BRITSH AIRWAYS 3 2.1 BRITISH MERGER AND ALLIANCES 4 3. 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Positive Classroom Environments Considering Cultural...

As discussed in our earlier lectures, it is the task of the teacher to set the environment for learning. It includes the way in which we set up the classroom, the way we ask questions and our ability to find the teachable moment. We also need to take account of the cultural diversity that exists in our classrooms, how we provide activities to encourage children to see different points of view and how we provide positive role models from different cultural backgrounds. I believe that teachers are the heart and soul of the educational system. Teachers teach as much by example as they do by methodology. Our role in delivering curricula, facilitating learning, and more importantly, in guiding developing minds cannot be underestimated. Therefore, it is of utmost importance that we constantly check on the prevailing set up, mood, attitudes, standards, and tone in our classroom environment. In a positive classroom environment the students feels safe, respectful, welcoming and supportive of student learning while in contrast a negative classroom environment can feel hostile, chaotic, and out of control. Now the question is -- how can we create a positive classroom environment when we do not have control who gets to be in our classroom or when we are limited to make do with the facilities that are only available? We only get the students that our schools accept --students with different backgrounds, interests, abilities, strengths, limitations, learning styles and â€Å"embeddedShow MoreRelatedEarly Childhood Educators Promote Diversity, And As A Result Improve Academic Outcomes1413 Words   |  6 Pagesto promote diversity, and as a result improve academic outcomes. Most data related to diversity in the classroom is derived from research in pre-school and Head Start programs. 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STP And Brand Management In Marketing †MyAssignmenthelp.com

Question: Discuss about the STP And Brand Management In Marketing. Answer: STP in Marketing Digital marketingis one of the most applicable trends in many industries. For example, the car selling industry has flourished worldwide by making use of this trend. Segmentation, Targeting, and Positioning (STP) approach has grown to be a common method of conducting digital marketing. The STP approach in marketing focusses on the audience instead of the product. This essay attempts to explain how STP approach could be used to improve digital marketing in the car selling industry. The STP strategy is effective in identifying market niches by targeting specific customers with specific needs and wants. This is achieved by segmentation. Segmentation refers to the aspect of dividing the existing market into segments based on specific criteria like demographics, psychographics, lifestyles, beliefs, and values, geography, behavior, and benefit (Hanlon, 2017). For example, age group preference, gender preference, brand loyalty or the affordability of the car. Such information is gathered through surveys, interviews and customer data. The targeting function encompasses identification of the best segment that guarantees best customers and focusing on the section (Mindtools.com, 2017). This decision is made by considering the profitability of every segment. The preferred section should be the one that would generate the highest revenue. The target segment should also be large enough and have potential for steady growth. Lastly, the company should be able to service the market. For example, consider the potential legal, social and technological barriers. The last function is appropriate product positioning to target valuable customers. The focus should be on why the customers should prefer your products to that of the competitor. Positioning is done by identifying rare selling proposition, drawing a positioning map and creating the desired value proposition (Mindtools.com, 2017). For example, after segmenting the car models into market, sporty, family and economy models, one can identify the gap in the market based on the research of the market. In economy based markets, people would prefer buying Toyotas. Brand Management Brand management encompasses defining the brand and sustaining it to maintain customer commitment. A strong brand is preferred to that of competitors; it also gives the business a good image. Proper management keeps the following issues to account; appropriate market niche to target, proper differentiation from competitors and effective positioning. Success or failure of brand management relies on both the internal and external factors of the business. This part of the essay attempts to analyze two examples, one for successful management and the other for failed management of a brand. It also entails the impact of internal and external factors on the success or failure. An example of successful brand management shows itself in the Apple Inc. The company produces electronics like computers (MacBook), iPhones, iPods, and iPads. It uses the Apple brand to differentiate its products in the market. The reason behind the success of the brand lies on the effective branding strategies of the company. The apple brand focusses on the emotions of the customer (the company personality). The brand personality is interested in lifestyle, imagination, dreams, hopes, aspirations, etc. The removal of complexity in the brand has been helpful to both people and businesses. Additional advantages like Siri and iCloud guarantee success. However, the price of the products makes the brand to be less popular, especially with the existence of cheaper options in the market. The famous Samsung devices crisis in 2016 is a good example of failed brand management. There were many reports that Samsungs Galaxy Note 7 had overheating problems (Dua, 2016). According to Tanya Dua, Samsung became a famous brand in 2016 for the wrong reasons. The rejection of this brand by the public was also influenced by security checks on airlines, where passengers were told to switch off the devices because they were a security threat. References Dua, T. (2016). The biggest brand fails of 2016. [Blog]DIGIDAY. Available at: https://digiday.com/marketing/biggest-brand-fails-2016/ [Accessed 26 Nov. 2017]. Hanlon, A. (2017). The Segmentation, Targeting and Positioning model. [Blog]Smart Insights. Available at: https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/ [Accessed 26 Nov. 2017]. Mindtools.com. (2017).Segmentation, Targeting and Positioning Model: What Is the STP Process in Marketing?. [online] Available at: https://www.mindtools.com/pages/article/stp-model.htm [Accessed 26 Nov. 2017].

Should we pursue the Truth at any cost Essay Example

Should we pursue the Truth at any cost? Paper The matter of truth is a very sensitive subject. It is one that is seen differently by every single person, yet the society as a whole has managed to come to a general basis of what truth actually is. This basis is that the truth is a fact that has been verified. 1 This definition is a blunt one, but it states what the truth is clearly, which is more than can be said about the actual reality of truth. It is also said that honesty is the best policy, meaning that the truth is the best thing to tell. But is it? And, how far should we go to achieve the knowledge of truth? Should we chase after it, even if it harms others? Should we look for it when it might not want to be found? Should we really pursue the truth at any cost? It is the latter question that is being tackled all over the world. In todays modern society, the truth should be pursued at any cost because it always has a way of coming to light. The truth is sought everyday; by journalists, leaders of countries, and even ordinary people. The truth is piece of knowledge that everyone wants to own, and essentially, the truth is knowledge. When acquiring the knowledge of something, you are acquiring the truth of something. We will write a custom essay sample on Should we pursue the Truth at any cost? specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Should we pursue the Truth at any cost? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Should we pursue the Truth at any cost? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It is this that drives people towards discovering the truth. But the path to finding the truth can be a very destructive one, as seen during the atomic bombing of Hiroshima and Nagasaki. Here, the pursuit for truth cost the lives of 220,000 human beings2. However, the fact that a true scientific discovery was made in this event should not be forgotten, even if the said event was catastrophic. Scientists were able to discover the ability of the atomic bomb, and to fully comprehend what it means to destroy an area/country in a matter of seconds. But, the fact still remains that when seeking the truth, or seeking knowledge, there will not always be a comfortable path that will test the moral and ethical strength of the human population. This is something that has been seen in the path, and will continue to be seen in the future. It is an inevitable prospect because the way in which peoples view differ is so great, there will never be a path that will be agreed on by all. Another example of why we should pursue the truth at any cost is in the area of the natural sciences. Currently in Geneva, a project called the Large Hadron Collider is taking place. What this huge machine does is collide opposing particle beams3 to try and discover if there is anything smaller than a proton. The purpose of this project is to gain even more knowledge in areas such as gravity, black holes and possible extra dimensions. This project however has been met with some controversy. People have been worried that by actually performing this experiment the world would be completely absorbed in itself. But if we do not perform this experiment, the human population is missing out on the chance to see what we are really made of, and how the universe became what it is today. It can also allow us to map the future of the universe, and work out how we, as in life, can exist in such conditions. If we did not pursue this, we would be denying the society knowledge and therefore the truth that could potentially allow us to exist on other planets. However, this view only represents a proportion of society and is then another example of how the truth can differentiate between people, and how this can cause such problems when pursuing the truth.